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Vanitha TV is a women-oriented Telugu TV channel of the NTV (India) group.
Vanitha TV is a private television channel that claims to be the first female-centric channel in India. The channel expresses the feelings of respect, love and gratitude to women. Its programs focus on women's well-being, women's power, women's fashion and women's health.[1]
Vanitha promises 24-hour infotainment that includes current affairs, counseling, a hotline, music and dance performances, and soaps to break gender stereotypes. According to Raghu Eluri, editor-in-chief of Vanitha TV, the channel will focus entirely on women, their struggles and rights, essentially looking at the world from a woman's perspective.