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Sling TV is an American streaming television service operated by Sling TV LLC, a wholly owned subsidiary of Dish Network. Launched at the Consumer Electronics Show on January 5, 2015, the multi-channel virtual video program distributor aims to complement its video-on-demand subscription services for cord cutters by offering a selection of major cable channels and OTT services. broadcast via smart TVs, digital media players and apps. The service has been available in the US and Puerto Rico since 2015.
Sling TV is led by Erik Carlson, who also serves as the President and COO of Dish Network. The service's predecessor, ethnic television service DishWorld, was also placed under the auspices of Sling TV LLC and renamed Sling International. After the invitation-only beta of the service started in January of this year, Sling TV officially launched on February 9, 2015. As of August 2021, the service reached a total of 2.44 million subscribers. As of September 2021, Sling TV has reached 2,556 million subscribers. As of January 2022, Sling TV has 2,486 million subscribers, with pay TV subscribers down 595,000 from a total of 2.6 million in the third quarter.
Dish Network began trial activities as a top internet television ("OTT") provider in 2012 with the launch of DishWorld, a service that provides access to over 50 ethnic and international television channels. DishWorld was initially made available via an app for the Roku Digital Media Player.
In 2014 move deals the company made with major cable channel owners, including A&E Networks, The Walt Disney Company, and Scripps Networks Interactive, Dish Network acquired the premium distribution rights to its networks as part of the clauses in the deals Linked Dish, a mainstream OTT to the existing direct-broadcast satellite service, a move that serves as a springboard for launching its offering.
In November 2014, Dish Network president Charlie Ergen stated that the company plans to launch its OTT service by the end of the year, and the package will retail for around $30 a month. “Normal linear MVPD business is mature business. You can't go back every day and say 'I will raise my rates to meet my budget'. You need to find other revenue streams and get other people to pay for your product and watch your product for more minutes.”
The OTT service was officially announced as Sling TV at a presentation at the Consumer Electronics Show in Las Vegas on January 5, 2015; The service is marketed in conjunction with the Sling entity, which is owned by Dish Network's former parent company Echostar, which also provides and provides the relocation technology for Hopper with Sling, the provider's multi-room DVR system. Dish didn't provide any details about when the service will begin, other than "soon." The company also announced that its DishWorld service will be merged with its Sling TV subsidiary and will be renamed Sling International, as well as plans to launch a Sling Latino OTT service that will include various Spanish networks.
Roger Lynch, CEO of Sling TV, explained that the service appeals to the viewing habits of 18-35 year olds, which he says has been ignored by the traditional pay-TV industry (and also represented by the slogan "Take Back TV"). ). . Lynch argued that the service's approach required Dish to be selective when creating what the service offers, saying, "It would be easy for us to end deals sooner if we agreed to say, 'Let's just take those big pay-TV bundles,' and get them online." "We could end up with packages for $60 or $70. We don't think that's the way to reach that target group. We spent a lot of time with programmers making sure we had smaller packages, lower costs, and more flexibility." He also noted the importance of reaching an agreement on the inclusion of ESPN on the service, which he believes is a sign of validity for it. providing.
After a month of invite-only beta, Sling TV officially went live on February 9, 2015. On the same day, Sling, AMC Networks and AMC, IFC, BBC America and SundanceTV will also become part of the service. A week later, on February 16, Sling announced it as part of the renewed deal between Dish and Dish.