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K-Pop (Korean: 케이팝; RR: keipap), short for Korean pop, is a musical genre that originated in South Korea as part of South Korean culture. He has been influenced by styles and genres from around the world such as pop, experiment, rock, jazz, gospel, hip-hop, R&B, reggae, electronic dance, folk, country and classical, as well as traditional Korean musical roots.
A more modern form of the genre emerged with the formation in 1992 of one of the earliest K-pop groups, the boy band Seo Taiji and Boys. Their experimentation with different musical styles and genres and the integration of foreign musical elements have helped reshape and modernize the contemporary music scene in South Korea.
Modern K-pop idol culture originated in the 1990s, when K-pop developed into a subculture that garnered huge fandoms among teens and young adults. After the slump in early K-Pop, TVXQ and BoA founded a new generation of K-Pop idols in 2003 who burst into the music genre in the neighboring Japanese market and made K-Pop world famous to this day.
With the emergence of online social networking services and South Korean TV shows, the current spread of K-pop and South Korean entertainment, known as the Korean Wave, is spreading not only to East Asia and Southeast Asia, but also to Pakistan, Bangladesh, India, Latin America. , North Africa, South Africa and East Africa, the Middle East and the entire western world to attract an international audience.
The term "K-Pop" became popular in the 2000s. South Korean pop music used to be called gayo (Korean: 가요; hanja: 歌謠). Although "K-Pop" is a general term for popular music in South Korea, it is often used narrowly for the genre described here. In 2018, K-Pop showed significant growth and became a "strong player" with sales growth of 17.9%.
According to the Global Music Report 2019 by the International Federation of the Phonographic Industry, K-Pop is ranked sixth in the top ten music markets in the world in 2019, with BTS ranked as the top performers in terms of market growth. In 2020, K-pop hit a record 44.8% growth and is positioning itself as the fastest growing major market of the year.
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