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The Ultimate Fighting Championship (UFC) is an American mixed martial arts organization based in Las Vegas, Nevada, owned and operated by William Morris Endeavor (WME-IMG). The events he organizes are broadcast on the S Sport channel in Turkey.
Currently the largest mixed martial arts organization in the world, the UFC has a large proportion of elite mixed martial artists. Based in the US, the UFC puts on shows around the world with its 12 heavyweights, adhering to the unified rules of mixed martial arts. As of 2018, the number of shows organized exceeds 400. Dana White has been the president of the organization since 2001 and under her leadership the organization is large globally; It has become a multi-million dollar business.
The first UFC event was held in 1993 at the McNichols Sports Arena in Denver, Colorado. The goal of the early UFC events was to determine the most effective martial arts among boxing, Brazilian jiu-jitsu, sambo, wrestling, muay thai, karate, judo, and other martial arts with minimal rules. In later events, fighters began to adopt effective techniques across multiple disciplines, which indirectly helped create a completely separate martial art known today as mixed martial arts. In 2016, UFC's parent company, Zuffa, was sold to a group led by WME-IMG for $ 4.2 billion.
With its television deals and growth in new markets in Australia, Asia, Europe and the United States, the UFC has grown in popularity and further expanded its media presence. The organization, which generated a total of $ 609 million in revenue in 2015, agreed with ESPN a period of $ 1.5 billion over 5 years for the new local television rights deal, which will begin in 2019.
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